More and more new and expectant mothers are turning to the Internet for advice. But many of them feel overwhelmed by the sheer quantity of information available – some of which is contradictory and leaves them feeling needlessly anxious. Mustela has therefore decided to step up its investment in digital means for providing mothers with the support they need throughout their pregnancies and beyond, and has launched "Mustela & Me".
The service is available on Mustela’s website as well as via a mobile application that can be downloaded for free.
A special section on the Mustela website features a range of content, including articles and videos to help mothers feel good about themselves during their pregnancy. Tools include:
- expert advice from specialists (dermatologists, midwives, physiotherapists, nutritionists, psychologists, stylists and others),
- a customised skin assessment,
- testimonies from other mothers.